Employer Brand Manager (EBM)

Ho Chi Minh City
Posted: January 3, 2017

Job Responsibilities:

The main job of EBM is to work closely with Recruitment team and Marketing team as well as external suppliers to develop and deliver innovative and effective Employer Brand strategies and action plans to promote KMS Technology, Inc. as an employer choice to staff and prospective hires through social media, print and other communication formats and programs


  • Oversees all the company’s employment branding strategies
  • Undertake and implement Employer Brand and recruitment advertising initiatives from concept to completion in a timely
  • Works closely with in house marketing department manage and continuously improve the company’s career website to ensure that it is a creative and effective tool for attracting suitable candidates and enhances KMS employer brand and reputation as an employer of choice
  • Plans, establishes and oversees the company’s social media presence and channels related to recruitment and employer branding
  • Sets up and manages an online marketing program to promote job openings and career opportunities at the company
  • Is charged in expanding the company’s online presence on different employment sites, developing creative ways to draw prospective employees to the company’s website and identifying new recruitment opportunities through social media
  • Act as Subject Matter Expert within Employer Branding by providing the best knowledge, proper external benchmarks, best practices and innovative solutions to support the business
  • Working closely with departments and stakeholders to develop and deliver an annual employer brand and recruitment advertising strategy and associated action plan and budget


  • Works under the lead of the CPO and the marketing director to set, monitor and review social media standards and ensure that marketing and recruiting goals are aligned
  • Writes creative, persuasive copy for various social media platforms
  • Oversee and regularly review all Recruitment advertising and job board suppliers and agreements to ensure the value for money and effectiveness as to plan and oversees the production of all printed recruiting materials, including brochures, fliers, signage, slides and ads
  • Develops and manages recruitment campaigns using a variety of media, such as print, websites, direct mail and social media
  • Put in place system to evaluate the effectiveness of employer brand and recruitment advertising strategies and regularly reports for review and recommended actions


  • Provides leadership and guidance to develop the EB team to achieve organization’s goals assigned for the team
  • Other tasks as required


Knowledge and skills:

  • Recruiting and marketing expertise
  • Extensive knowledge of social media communication techniques
  • Strong understanding of branding to be able to sell the company as an employer of choice to prospective hires
  • Fluent in English communication (verbal and written expression)

Personality and social skills:

  • Creative, well-organized and able to establish social media and print- and web-based recruiting campaigns under short deadlines
  • Enthusiastic attitude, work well on teams and be able to adapt quickly to a fast-moving environment

Qualification and experience:

  • Bachelor’s degree in HR, marketing, advertising or related fields
  • Three to five years of experience in recruiting, e-marketing or social media promotions
  • Strong project management skills
  • Experience in managing website content and working with Google analytics or similar tools

Why you’ll love working at kms?

  • Top 6 Employer in IT Industry with great working environment
  • Attractive salary and benefits
  • Performance appraisal twice a year
  • Premium healthcare insurance for you and your loved ones
  • Onsite opportunities: short-term and long-term assignments in The United States of America
  • Various trainings on hot-trend technologies, best practices and soft skills
  • Company trip in every summer, big annual year-end party every year, team building, etc.
  • Fitness & sport activities: football, tennis, table-tennis, badminton, yoga, swimming…
  • Commitment to community development: charity every quarter, blood donation, public seminars, career orientation talks…
  • Free in-house entertainment facilities (foosball, table-tennis, boxing…), coffee (latte, cappuccino, espresso) and snack (instant noodles, cookies, candies…)
  • And many more

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.