COMMUNICATIONS SPECIALIST (UPSTAR LABS)

Responsibilities

An enthusiastic storyteller who manages all relationships between UpStar Labs and external parties. This position’s role mission is to project, promote and protect the brand name of the company. It’s also the key factor to both raise brand awareness as well as enhance the popularity and trustworthiness of the brand to external contacts, ensuring good relationship with the general public – startup communities.

PUBLIC COMMUNICATIONS

• Maintain the relationship with partners: journalists, entrepreneurs and investors.
• Seeking for promotional & partnership opportunities to maximize company’s brand image across the industry

EMPLOYER BRANDING

• Seeking good occasions to have UpStar Labs’ representatives be the speakers in public events of the Tech Startup & Product Development communities
• Plan and manage branding activities/campaigns to boost up the employer branding
• Propose branded material designs and work with designers on production to support recruitment

CONTENT CREATION

• Develop website content that serves insights of the target audiences
• Maintain the website’s traffic of visitors