Location: Ho Chi Minh City

UpStar Labs, an Incubator by KMS Technology, wasis started to help founders and developers build and launch great software in the global market. We invest in tech startups and provide the necessary support and infrastructure for them to be successful. Our portfolio companies include QASymphony, Kobiton, Katalon and WiTurn.

If you want to join an exciting startup, are talented and ambitious, join one of our portfolio company to build the next generation of Enterprise and Consumer software in the HR Tech industry.

Our goal is to enable cultures of high performance by using technology, make the employee journey attractive to talented people and help companies stay competitive in this competitive market for talents.

Job Description


  • Define the editorial strategy and distribution in agreement with Marketing

  • Write online and offline copy related to the HR / employee experience field

  • Write engaging marketing and sales online and offline copy that convert readers into subscribers

  • Write the in-app content in order to create an amazing User Experience

  • Build a compelling story behind the brand

  • Provide guidelines and review the content from the Customer Success team

  • Coach other copywriters / content team members on their writing abilities

Key hard KPI include:

  • Copy that converts and engage (share, download, etc.)

  • Clear editorial strategy and process

  • Timely delivery of key copy

  • Consistency of editorial across all our channels


  • Ideally, has worked in B2B and created content that either converted or built the brand

  • Can show some good copy (professional blog, offline publications, client work, etc.)

  • Understand marketing funnels & customer journey

  • Comfortable with A/B testing & iterating the copy

  • Can 'walk in the customer shoes' easily

  • Has a passion to write copy that influences people's behaviors

  • Willing to work hard and able to learn quickly

  • Understands behavioral economics + overall human psychology

  • Bias for action, not to write until it's perfect

  • Able to coach other copywriters

Typical personal goals / paths include:

  • Want to grow along with our startup

  • Want to become a master storyteller

  • Want to be able to write for both branding and copy that converts into sales

  • Is bored with writing brand copy for agencies/clients/products and wants to write something that has meaning and the potential to change the future of work

Additional Information

Perks you Enjoy

  • Working in one of the Best Places to Work in Vietnam
  • Building large-scale & latest technology software products
  • Working & Developing with Passionate & Talented Team
  • Attractive Salary and Benefits
  • Flexible working time
  • Premium health care insurance for you and your loved ones
  • Company trip in every summer, big annual year-end party every year, team building, etc.
  • Fitness & sports activities: football, tennis, table-tennis, badminton, yoga, swimming…
  • Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, career orientation talks,…
  • Free in-house entertainment facilities (football, ping pong, boxing, gym…), coffee (latte, cappuccino, espresso) and snack (instant noodles, cookies, candies…)

And much more, join us and let yourself explore other fantastic things!

Application Form

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