Location: Ho Chi Minh City

UpStar Labs, an Incubator by KMS Technology, wasis started to help founders and developers build and launch great software in the global market. We invest in tech startups and provide the necessary support and infrastructure for them to be successful. Our portfolio companies include QASymphony, Kobiton, Katalon and WiTurn

If you want to join an exciting startup, are talented and ambitious, join one of our portfolio company to build the next generation of Enterprise and Consumer software in the HR Tech industry.

Our goal is to enable cultures of high performance by using technology, make the employee journey attractive to talented people and help companies stay competitive in this competitive market for talents.

Job Description

  • We are looking for an experienced Digital Marketing Specialist who is looking for the opportunity to become a growth expert at a growing tech start-up. 
  • You will be part of our growth team and drive our digital lead generation efforts - mainly focusing on organic growth in the early stages.
  • Fluent in all the aspects of outbound/inbound marketing, content marketing and social media marketing, you are also familiar with product growth concepts and are able to work with our Product team to provide constructive feedback.
  • This experience will help you get an in-depth experience in building start-ups in both the Consumer and Enterprise industry. 
  • If one of your dreams is to drive the growth of a global technology product that makes a real impact on people’s lives, this position might be for you!
Job summary:
  • Work closely with leadership in order to align the digital marketing strategy with business objectives: lead generation, funnel acceleration, app conversion,...

  • Drive traffic to company websites, landing pages, social media, apps,etc. via both organic and paid channels (mostly organic in the early stages)

  • Coordinate with copywriters to produce fun, compelling and relevant content to engage with users across all channels

  • Oversee our digital content calendar to plan content distribution across all channels

  • Analyze content performance and make data-driven decisions to maximize content impact

  • Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand

  • Analyze the data and user’s feedback consistently to draw insights, recommend and lead implementation of improvement initiatives

  • Translate ideas to actionable items that deliver business results

Key hard KPI include

  • Website traffic and app store traffic

  • App downloads and activations

  • MQL, SQL

  • Conversion rates

  • CAC



  • At least three years of solid experience in growth hacking/ digital marketing. Experienced in an early stage start-up would be a plus.

  • Experience with a range of user acquisition channels, but with a focus on organic channels (Content, Viral videos, SEO, Email, Partnerships,...)

  • Data-driven: you trust the numbers and use them smartly to find patterns and make decisions

  • Fluent with social media and understands users’ behavior

  • Understands customer experience and customer journey

  • Hands on experience with web analytics, A/B testing, SEO and email marketing tools (i.e. Google Analytics, Woopra, Optimizely, MailChimp,...)  

  • Knowledgeable about referral marketing and able to create viral growth

  • In depth knowledge of SEO factors and key algorithm updates

  • Has experience working with designers and web developers

  • Has experience with video production is a plus

  • Outstanding analytical and problem solving skills

  • Willing to work hard and able to learn quickly

  • High standards of excellence and attention to detail

  • Creative, curious and critical thinking. Performance and result-oriented

  • Self-starter who thrives in a fast-paced, early-stage start-up environment


Other information:

  • Want to grow along with our startup

  • Want to become a growth hacker in a successful startup

  • Is incredibly self-motivated and driven by new challenges

  • Has a growth mindset

  • Is bored with traditional marketing and wants to take a challenging role in the industry

  • Has worked in previous Product Environment and wants to experience another Product


Additional Information

Perks you Enjoy

  • Working in one of the Best Places to Work in Vietnam
  • Building large-scale & latest technology software products
  • Working & Developing with Passionate & Talented Team
  • Attractive Salary and Benefits
  • Flexible working time
  • Premium health care insurance for you and your loved ones
  • Company trip in every summer, big annual year-end party every year, team building, etc.
  • Fitness & sports activities: football, tennis, table-tennis, badminton, yoga, swimming…
  • Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, career orientation talks,…
  • Free in-house entertainment facilities (football, ping pong, boxing, gym…), coffee (latte, cappuccino, espresso) and snack (instant noodles, cookies, candies…)

And much more, join us and let yourself explore other fantastic things!

Application Form

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Location: Ho Chi Minh City
March 21, 2019
Location: Ho Chi Minh City
March 21, 2019
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