UpStar Labs, an Incubator by KMS Technology, wasis started to help founders and developers build and launch great software in the global market. We invest in tech startups and provide the necessary support and infrastructure for them to be successful. Our portfolio companies include QASymphony, Kobiton, Katalon and WiTurn
If you want to join an exciting startup, are talented and ambitious, join one of our portfolio company to build the next generation of Enterprise and Consumer software in the HR Tech industry.
Our goal is to enable cultures of high performance by using technology, make the employee journey attractive to talented people and help companies stay competitive in this competitive market for talents.
Work closely with leadership in order to align the digital marketing strategy with business objectives: lead generation, funnel acceleration, app conversion,...
Drive traffic to company websites, landing pages, social media, apps,etc. via both organic and paid channels (mostly organic in the early stages)
Coordinate with copywriters to produce fun, compelling and relevant content to engage with users across all channels
Oversee our digital content calendar to plan content distribution across all channels
Analyze content performance and make data-driven decisions to maximize content impact
Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
Analyze the data and user’s feedback consistently to draw insights, recommend and lead implementation of improvement initiatives
Translate ideas to actionable items that deliver business results
Key hard KPI include
Website traffic and app store traffic
App downloads and activations
MQL, SQL
Conversion rates
CAC
Requirements:
At least three years of solid experience in growth hacking/ digital marketing. Experienced in an early stage start-up would be a plus.
Experience with a range of user acquisition channels, but with a focus on organic channels (Content, Viral videos, SEO, Email, Partnerships,...)
Data-driven: you trust the numbers and use them smartly to find patterns and make decisions
Fluent with social media and understands users’ behavior
Understands customer experience and customer journey
Hands on experience with web analytics, A/B testing, SEO and email marketing tools (i.e. Google Analytics, Woopra, Optimizely, MailChimp,...)
Knowledgeable about referral marketing and able to create viral growth
In depth knowledge of SEO factors and key algorithm updates
Has experience working with designers and web developers
Has experience with video production is a plus
Outstanding analytical and problem solving skills
Willing to work hard and able to learn quickly
High standards of excellence and attention to detail
Creative, curious and critical thinking. Performance and result-oriented
Self-starter who thrives in a fast-paced, early-stage start-up environment
Other information:
Want to grow along with our startup
Want to become a growth hacker in a successful startup
Is incredibly self-motivated and driven by new challenges
Has a growth mindset
Is bored with traditional marketing and wants to take a challenging role in the industry
Has worked in previous Product Environment and wants to experience another Product
Perks you Enjoy
And much more, join us and let yourself explore other fantastic things!
