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COPYWRITER (UPSTAR LABS)

Other
|
Location: Ho Chi Minh City

UpStar is an incubator fully sponsored by KMS Technology. Our aim is to build global products made by Vietnamese teams. 

Every product we build needs to be global and become a market leader. Of the 3 products incubated at UpStar so far, the first exited successfully (QASymphony), 1 raised its first round as an independent company (Kobiton) and 1 is on track to become the global market leader in its category (Katalon).

We are now building our 4th generation of Product aimed at the HR / People industry (SaaS B2B product).

Job Description

  • We are looking for a passionate content writer who is confident in writing copy for brand building and acquisition so that we accelerate out growth towards our 100 M$ Annual Recurring Revenue goal.
  • With near to English-native writing skills, the ideal candidate is passionate about the field of people development and personal success. S/he is able to immerse herself/himself in the HR Tech world quickly, has a wide perspective on the latest consumer trends and loves to write in order to tell a story - not to just write an ad. 
  • This position is open for Vietnamese candidates.

Scope:

  • Works with our Marketing Manager to define the editorial and content distribution strategy

  • Writes for a variety of online medium in order to build the brand and weave a story around what we believe (blog, guest post, social media, Twitter, emails, etc.)

  • Repurposes content for different distribution channels by varying between infographics, short form of content, etc.

  • Engages with the online community around the topic clusters related to our product

  • Writes landing pages and ad copy for our product experiments

  • Writes in-app content to engage end-users

  • Does content research and is able to analyze competitors’ approach to content

 

Hard KPI:

  • Shares (brand building)

  • Email engagement (when applicable)

  • In-app engagement (when applicable)

  • Sign-up (landing pages)

Qualifications

Profile:

  • Is able to write in English with minimal review by an English-native speaker (candidates will be asked to submit some of their previous work)

  • Is able to choose what relevant topics to write about without being told

  • Is passionate about content writing and storytelling

  • Understands marketing funnels & customer journeys

  • Is comfortable with A/B testing & iterating the copy

  • Can 'walk in the customer shoes' easily

  • Has a passion for writing copy that influences people's behaviors

  • Willing to work hard and able to learn quickly

  • Understands behavioral economics and overall human psychology

  • Has a bias for publishing, not perfecting the copy over and over again

  • Is able to perform research on her/his own on new topics

  • A previous experience in writing B2B content for a SaaS product is a plus

 

Anti-profile (i.e. please don’t apply):

  • Isn’t able to publish in English without an English-native reviewer

  • Needs to be told what to write, when or how

  • Only wants to write one type of copy (ex: only short form, or only long form, or only creative copy, etc.)

 

Possible next career steps:

  • Senior copywriter

  • UX writer

  • Lateral moves (sales, marketing, product)

 

Additional Information

Perks you Enjoy

  • Working in one of the Best Places to Work in Vietnam
  • Building large-scale & latest technology software products
  • Working & Developing with Passionate & Talented Team
  • Attractive Salary and Benefits
  • Flexible working time
  • Premium health care insurance for you and your loved ones
  • Company trip in every summer, big annual year-end party every year, team building, etc.
  • Fitness & sports activities: football, tennis, table-tennis, badminton, yoga, swimming…
  • Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, career orientation talks,…
  • Free in-house entertainment facilities (football, ping pong, boxing, gym…), coffee (latte, cappuccino, espresso) and snack (instant noodles, cookies, candies…)

And much more, join us and let yourself explore other fantastic things!

Application Form

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THANK YOU!

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