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Digital Marketing Executive, Katalon

Full-time

Ho Chi Minh City

Marketing

March 22, 2021

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Katalon, Inc. is a software company that started with the mission of creating a test automation tool that is easy to learn, deploy, and helps accelerate the delivery of quality software. We offer a flexible platform for web, API, mobile, and desktop testing that fits teams and projects of any size, for any purpose: from creating tests, execution, reports to seamless integration with the CI/CD ecosystem. Since our first launch in 2015, we have experienced exponential growth, serving more than 65,000 companies of all sizes and earned high praise from leading industry analysts like Gartner and Capterra. 

Leveraging the resources achievements, we are evolving Katalon into an intelligent software quality platform with exciting AI and ML capabilities. Our vision is to become the most popular software quality platform globally by providing indispensable testing tools for software teams of all sizes. We have already made significant investments in R&D and built a precise roadmap to achieve this vision. Now, we need you to join us!

At Katalon, we believe that, besides product innovation, employee development is the fundamental factor that fuels our growth. We relentlessly emphasize building Katalon as a Talent Hub, where your voice is heard, your ability is recognized, and your contribution is appreciated. Katalon is committed to each Katalian’s (the way we call ourselves) growthlearningdevelopment, and his/her entire employment experience. We persistently promote a growth mindset, innovation, transparency, and commitment because we know that our vision is only achieved when our team members succeed. 

Join Us to let you and your ideas thrive at Katalon!

Responsibilities

Intro
You might describe yourself as analytical, creative, organized, and diplomatic.

You have experience driving web traffic to build revenue by deploying a variety of crafts that span marketing, content, and product management.

You enjoy setting up conversion rate optimization experiments to continually improve the results of a prospective customer journey and sharing results and insights with a broad group of stakeholders throughout the company.

You also enjoy employing several marketing tactics to attract a relevant audience to a marketing site.

Responsibilities:

  • Assist in growing traffic to katalon.com through organic, paid search and social marketing programs.
  • Monitor market trends and competitors to determine marketing opportunities and recommend and take actions to improve visibility of site.
  • Work with marketing and sales team to evaluate and implement adtech and martech.
  • Work with our content team to ensure the content we create on the marketing site is promoted in various channels included organic, paid and social marketing sites and sponsorships.
  • Develop on link building strategies, manage a set of different channels
  • Develop and execute on strategies to improve free user to paid plan conversion.

Qualifications

  • 2+ years in SEO or Digital Marketing role.
  • Technical/industry experience focused on SEO, SEM, online advertising, and web conversion rate optimization to improve lead generation, sales pipeline, and revenue.
  • Advanced analytics and reporting experience, including advanced knowledge of Google Analytics, Mailchimp, Google ads, Facebook ads, Hubspot, Salesforce,
  • Proactive and passionate about digital marketing and eager to learn technical things
  • Possess knowledge about product marketing is a plus

Benefits and Perks

Perks you'll Enjoy 

  • Building large-scale & latest technology software products
  • Working & Developing with Passionate & Talented Teams
  • Attractive Salary and Benefits
  • Flexible working time
  • Premium health care insurance for you and your loved ones
  • Company trip every summer, annual year-end party, team building, etc
  • Free in-house entertainment facilities (ping pong, game…), coffee, and snack.

And much more, join us and let yourself explore other fantastic things!

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