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Marketing Research Specialist

Full-time

Ho Chi Minh City

Marketing

December 12, 2022

Hybrid work

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KMS was established in 2009 as a U.S.-based software development & consulting company with development centers in Vietnam. Over 13 years of operation, we have been trusted globally for the superlative quality of software services, products, technology solutions and engineers' expertise.

  • KMS Technology focuses on custom software development and a wide variety of consulting services
  • KMS Healthcare specialises in the healthcare industry, provides a unique blend of consultative healthcare technology solutions backed by the power of full lifecycle development support
  • KMS Solutions serves the Asia Pacific region, bringing the world's innovative technologies to help organizations achieve their business goals through world-class digital capabilities and fit-for-purpose solutions

Besides providing services, KMS builds and successfully launches its own software companies through its internal startup incubator, KMS Labs. The most notable companies with millions of users worldwide include QASymphony, Kobiton, Katalon, Grove, and Visily.

KMS is committed to providing tangible contributions and long-lasting impacts to the communities through leveraging our IT expertise. The company has also been recognized by prestigious industry awards as a great workplace in Vietnam, Asia, and the U.S. for many years in a row.

Responsibilities

The KMS Technology marketing team is looking for a full-time research-savvy professional to join us and help support our campaigns by replenishing our contact database with leads. This person will have a strong understanding of the KMS ICP (ideal customer profile) and will help us update current contact data, in addition to researching and building new lists of prospects that we can market to.

Key responsibilities:

  • Data entry, categorization, and labeling
    • Will help clean up our current database (HubSpot CRM)
  • Research and find new contacts for specific marketing campaigns based on provided lists of technology companies on a regular basis (email addresses, job titles, company size, and revenue)
  • Bring new ideas to the table on which companies to target
  • Advise on lead segmentation based on the make-up of industries, titles, size, etc.
  • Keep track of and analyze website visitor data (30+ companies per week) 
  • Connect executive LinkedIn accounts with potential customers
  • Investigate targeted industry buzzwords to help generate ideas for new campaign messaging
  • Analyze what our competitors are doing (competitor analysis)
  • Marketing-related tasks include updating our website content (updating metrics, product companies, and so on), and assisting in the creation of content for company event communications, company newsletters, social media series, and so on.
  • Jump into ad-hoc marketing projects as needed

Qualifications

  • Has strong attention to detail with the ability to meet project deadlines 
  • 1+ years of experience in Marketing or similar roles
  • Good communicator and a strong team player
  • Efficient with Excel and Google Sheets
  • Has an understanding of how to research people on LinkedIn
  • Willing to utilize new research tools (Lead411 and Crunchbase) to pull data
  • Critical thinking and the ability to learn quickly are required
  • Strong English-proficiency required

Benefits and Perks

Perks You'll Enjoy 

  • Working in one of the Best Places to Work in Vietnam
  • Building large-scale & global software products
  • Working & growing with Passionate & Talented Team
  • Diverse careers opportunities with Software Services, Software Product Development, IT Solutions & Consulting
  • Attractive Salary and Benefits
  • Two performance appraisals every year and performance bonus
  • Onsite opportunities: short-term and long-term assignments in North American (U.S, Canada), Europe, Asia.
  • Flexible working time
  • Various training on hot-trend technologies, best practices and soft skills
  • Premium healthcare insurance for you and your loved ones
  • Company trip, big annual year-end party every year, team building, etc.
  • Fitness & sport activities: football, tennis, table-tennis, badminton, yoga, swimming…
  • Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, career orientation talks,…
  • Free in-house entertainment facilities (foosball, ping pong, gym…), coffee, and snack (instant noodles, cookies, candies…)

And much more, join us and let yourself explore other fantastic things!

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