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PRODUCT MARKETING SPECIALIST (SPRYNKL- UPSTAR LABS)

 
Marketing
|
Location: Ho Chi Minh City

KMS is a 10-year-old Global Technology company specialized in Software Outsourcing, Software Product Development, IT Solutions & Consulting. Besides providing excellent Technology Consulting & Services, KMS has launched some awesome global products: QASymphonyKatalon StudioKobitonSprynkl and there will be others to come. more

Job Description

Sprynkl is on the hunt for a Product Marketing Specialist to join this growth hacking team. For this role, you will be one of the first people to experience the newest, coolest features of Sprynkl and then acquire new users to adopt our platform in the most effective way, which can make a positive impact on both end-users’ needs and corporate businesses. You will work closely with the product owner and development team to market and develop the product. This position will enable you to have varied experience in both data-driven marketing and tech product understanding.

Key Responsibilities:

User acquisition and retention campaigns:

  • Take the lead in generating and implementing marketing strategies and IMC plan that reach out to both end-users and prospects, running various experiments in both user acquisition & user retention
  • Create and build product awareness in appropriate communities, demand generation, and pipeline creation activities that produce leads and referrals, through advertising, websites, blogs, webinars,... and account-based marketing
  • Gather and analyze market insights, including market needs, customer/user insights and feedback, competitors, and so on. Work with the Product Owner to define the product vision, road-map, GTM strategy and features
  • Developing tools and frameworks that can boost up the adoption rate of new features among users and prospects 

Product enhancement:

  • Work with the product owner to align with the business value behind features and releases and get the whole team on the same page.
  • Participate in the product prototyping process, interface mock-up and GUI creation in an agile environment
  • Build and maintain marketing assets, including messages, documents, templates, videos, presentations, datasheets, white papers, etc.
  • Coordinate with the development team to promote features and programs with OKRs method
  • Collect & analyze data to improve current campaigns as well as draw Key Learning Points for future campaigns

Qualifications

  • 3+ years of proven experience in working with tech product marketing e.g. social platforms or collaboration tools will be a plus 
  • Fundamental understanding of user journey, metrics of user behavior, and performance marketing optimization
  • Strong analytical skills: research and evaluate data-driven status. Experience with Google Analytics and SEO is a must.
  • Have a rich knowledge and hands-on experience in email marketing tools (MailChimp, GetResponse, ect.), and a range of digital advertising platforms (Facebook, Google, Linkedin, etc.) 
  • Proficient in communication, collaboration, presentation, as well as customer relationship management. 
  • Advanced English for communication and content generation for brand assets and marketing credentials. Skillful at designing content for multi-touch, nurturing campaigns to generate leads and pipelines.
  • Possess an Agile and Scrum mindset, can-do mindset, excellent analytic and problem-solving skills
  • (Plus) Proven experience with marketing for startup or GTM strategy in the Technology field
  • (Plus) Experience with prototyping tools such as Axure, Sketch, so on
  • (Plus) Experience with mobile app product marketing

Additional Information

Perks you Enjoy:

  • Working in one of the Best Places to Work in Vietnam
  • Building large-scale & latest technology software products
  • Working & Developing with Passionate & Talented Team
  • Attractive Salary and Benefits
  • Flexible working time
  • Premium health care insurance for you and your loved ones
  • Company trip in every summer, big annual year-end party every year, team building, etc.
  • Fitness & sports activities: football, tennis, table-tennis, badminton, yoga, swimming…
  • Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, career orientation talks,…
  • Free in-house entertainment facilities (football, ping pong, boxing, gym…), coffee (latte, cappuccino, espresso) and snack (instant noodles, cookies, candies…)

And much more, join us and let yourself explore other fantastic things!

Application Form

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