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Senior Associate Marketing Manager, Grove

Full-time

Ho Chi Minh City

Marketing

June 7, 2022

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Established in 2009, KMS Technology is a U.S-based engineering and services company with development centers in Vietnam. International clients trust KMS Technology for the superior quality of products and expertise of Vietnamese engineers.

KMS builds and successfully launches its own software companies through its internal startup incubator, UpStar Labs. Most notable companies include QASymphony, Kobiton, Katalon & Grove. KMS is committed to making a long-lasting social impact by partnering with non-profit organizations that give disadvantaged students fair and better employment opportunities. The company regularly cooperates with universities, participates in IT training activities and specialized events, and sponsors scholarship programs in Vietnam. The company has received many prestigious industry awards and has been named one of the greatest places to work in Vietnam, Asia, and the U.S. for many years in a row.

Grove, the company, helps small and medium APAC businesses digitize their Core HR to create attractive Digital Employee Experiences. At Grove, we believe that being an employee-centric company is the key to sustainable success. We’re equipping companies across the globe with the right HR Technology to build engaging and personalized journeys for their employees. Eventually, our vision is to make work inspiring and fulfilling - at scale.

Responsibilities

  • Lead Grove's Brand building and Acquisition effort in five international markets: India, Philippine, Singapore, Indonesia, and Vietnam 
  • Define a clear growth path from Visitors to Sign-ups and Sign-ups to Product Qualified Lead
  • Be hands-on with the execution of the strategy 
  • Build a global brand around specific content pillars in the HR industry
  • Build our offline presence in the region through events
  • Hard KPI:
    • Visitors to Sign-ups
    • Sign-ups to Product Qualified Leads
    • Absolute number of new customers
  • Soft KPI:
    • Global brand awareness

Qualifications

  • At least 5-7 years of experience in B2B Marketing.
  • 2-3 years of experience in international marketing or working at a start-up that provides services or technical products on a global scale.
  • Working in global business, SaaS/Software is a plus.
  • Hand-on experience in Digital Marketing.
  • Be able to build Reseller Partner system or worked at companies that used Reseller Partner
  • Is able to switch hats between brand building and user acquisition, 
  • Is comfortable working with limited marketing budget (i.e. limited ads)
  • Is used to making fast decisions with incomplete information
  • Can come up with her/his own experiments and approaches to produce viral growth and optimize for acquisition
  • Has experience with a range of user acquisition channels, but with a focus on organic channels (Content, Viral videos, SEO, Email, Partnerships,...)
  • Is able to analyze data to make decisions
  • Is fluent with social media and understands user behaviors
  • Has hands-on experience with Web Analytics, A/B testing, SEO and email marketing tools (i.e. Google Analytics, Woopra, Optimizely, MailChimp,...) 
  • Understands what it takes to build a Product Lead Growth strategy from a Marketing point of view
  • Has high standards of excellence and pays attention to detail
  • Had demonstrated her/his ability in managing a diverse team and lead them to success
  • Good communication and writing skills in both Vietnamese & English

Benefits and Perks

Perks You'll Enjoy 

  • Working in one of the Best Places to Work in Vietnam
  • Building large-scale & global software products
  • Working & growing with Passionate & Talented Team
  • Diverse careers opportunities with IT Solutions & Consulting, Software Outsourcing, Software Product Development, ...
  • Attractive Salary and Benefits
  • Performance appraisals every year
  • Onsite opportunities: short-term and long-term assignments in North American (U.S, Canada), Europe, Asia.
  • Flexible working time
  • Various training on hot-trend technologies, best practices and soft skills
  • Premium healthcare insurance for you and your loved ones
  • Company trip, big annual year-end party every year, team building, etc.
  • Fitness & sport activities: football, tennis, table-tennis, badminton, yoga, swimming…
  • Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, career orientation talks,…
  • Free in-house entertainment facilities (foosball, ping pong, gym…), coffee, and snack (instant noodles, cookies, candies…)

And much more, join us and let yourself explore other fantastic things!

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