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Senior Digital Marketing Specialist, KMS Healthcare

Full-time

Ho Chi Minh City

Marketing

May 22, 2023

Remote work available

Hybrid work

This job was filled and is now unavailable

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KMS Healthcare is the intersection of world-class technologists and proven Healthcare industry expertise.

We empower companies to build transformative next-gen technologies to bring about game-changing resolutions to healthcare’s most challenging problems. Our solutions ensure improved data exchange while maintaining regulatory compliance and data-driven requirements. We are committed to providing innovative tools and expertise to providers, payers, life sciences, and medical technology vendors in order to help create industry-leading health solutions.

Instead of wishing people good health, join us to make it happen. At KMS Healthcare, we leverage technologies to enable a modern way of health service. Covering end-to-end product development, we helped numerous U.S. health practices increase health treatment quality, reduce costs, and save people's lives.

Responsibilities

As a Senior Digital Marketing Specialist, you will be responsible for managing and optimizing our digital marketing campaigns, with a primary focus on search engine marketing (SEM) and search engine optimization (SEO). Additionally, you will utilize your expertise in building campaigns in HubSpot and your understanding of Salesforce to drive effective lead generation and sales funnel management. You will play a key role in driving the success of our digital marketing initiatives, maximizing customer acquisition and engagement, and contributing to our overall business objectives.

Responsibilities:

  • Develop, implement, and manage digital marketing campaigns across various platforms, with a strong emphasis on SEM channels such as Google AdWords, Bing Ads, and social media advertising.
  • Conduct keyword research, optimize landing pages, and create compelling ad copy to improve campaign performance and maximize ROI.
  • Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for ongoing optimization and improvement.
  • Guide and collaborate with the SEO team to enhance organic search visibility, including on-page optimization, content strategy, and link-building initiatives.
  • Utilize HubSpot to create and execute inbound marketing campaigns, including email marketing, lead nurturing, and marketing automation workflows.
  • Collaborate with the sales team to align digital marketing efforts with lead generation and sales funnel management in Salesforce.
  • Monitor and analyze website analytics using tools such as Google Analytics, identifying trends, and providing recommendations for website optimization.
  • Stay up to date with industry trends and best practices in digital marketing, SEM, SEO, and marketing automation, and implement strategies to ensure our digital presence remains competitive and effective.
  • Provide strategic guidance to the marketing team, collaborating on the development of integrated marketing campaigns and initiatives.

Qualifications

  • Bachelor's degree in marketing, business, or a related field. Advanced degrees and certifications in digital marketing are a plus.
  • Proven experience (5+ years) in managing and optimizing digital marketing campaigns, with a strong focus on SEM and SEO.
  • Expertise in utilizing HubSpot for inbound marketing campaigns, including lead nurturing, email marketing, and marketing automation workflows.
  • Proficiency in Salesforce, with a deep understanding of lead management and sales funnel optimization.
  • Strong analytical skills, with the ability to interpret complex data and provide actionable insights for campaign optimization.
  • In-depth knowledge of SEM platforms such as Google AdWords and Bing Ads, including keyword research, bid management, and ad copy optimization.
  • Solid understanding of SEO best practices, including on-page optimization, link-building, and content strategy.
  • Familiarity with web analytics tools such as Google Analytics and the ability to analyze data to drive optimization strategies.
  • Excellent written and verbal communication skills, with the ability to collaborate and effectively communicate with cross-functional teams.
  • Strong project management skills, with the ability to prioritize and manage multiple campaigns and initiatives simultaneously.

Benefits and Perks

Benefits and Perks

  • Working in one of the Best Places to Work in Vietnam, Top 10 ITC Company in Vietnam
  • Flexible working model: Flexible time & Hybrid working from Ho Chi Minh or Da Nang city or working remotely from any location in Vietnam
  • Attractive Salary & Benefits, full salary in probation, social insurance on full gross salary
  • Performance appraisal twice a year, 13th-month salary and performance bonus 
  • Premium healthcare insurance for you and your loved ones
  • Working 5 days/week , from Monday to Friday
  • 18+ paid leave days/year
  • Diverse careers opportunities with Software Services, Software Product Development
  • Working and growing in a values-driven, international working environment and standard Agile culture with passionate and talented teams
  • Onsite opportunities: short-term and long-term assignments in U.S
  • Various training on hot-trend technologies, best practices and soft skills
  • Company trip, big annual year-end party every year, team building, etc.
  • Fitness & sport activities: football, tennis, table tennis, badminton, yoga, swimming…
  • Joining community development activities: 1% Pledge, charity every quarter, blood donation, public seminars, career orientation talks,…
  • Free in-house entertainment facilities (football, ping pong, gym…), coffee, and snacks (instant noodles, cookies, candies…)

And much more, join us and let yourself explore other fantastic things!

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